Australia’s first sneaker care shop is now introducing the first-ever NFT retail framework!
Australia’s first sneaker care shop is now introducing the first-ever NFT retail framework! Brands in the retail industry are always looking at ways to maximise growth and create a unique offering. The Sneaker Laundry (TSL) has discovered a new way to reinforce the strength of retail brands keeping up with ‘meta’ trends and expanding their market reach further than ever before. TSL is releasing 10,000 NFTs valued at 30 Polygon each (~100 AUD).
Instead of paying for services with cryptocurrency, people can purchase a digital ‘SNKR BADGE – loyalty card’. This doubles up like a coupon and grants them lifetime access to the SNKR VAULT Masterclass tutorials made from over 10 years of accrued knowledge restoring sneakers containing the best sneaker cleaning hacks. The web portal will pick up whether a person has the NFT in their wallet when trying to access the videos and each NFT will come with a number where the public can see online whether or not the coupon has been redeemed or not.
‘Yes, an actual silver ring’
Holding onto the NFT will automatically count as an entry in the draw to win 1 of 3 limited edition prizes including a legendary silver Sneaker Laundry ring (yes, an actual ring), a year’s worth of sneaker cleans, and more.
‘Changing the standard for brands’
NFT projects change the way we own digital assets and TSL is changing the way retailers interact with their community.