Are you still relying solely on traditional ads to reach your customers? If so, you’re missing out on one of the most…
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Access First-Party Data Possible With the CDP Process
by adminby adminIn today’s data-driven marketing landscape, first-party data has emerged as the crown jewel of customer intelligence. It offers unparalleled insights into customer…
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How Video Sales Pitches Are Redefining Sales Communication (and Why You Need One)
by adminby adminForget dry emails and lengthy presentations. In today’s fast-paced world, attention spans are shorter than ever, and people crave connection. That’s where…
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VideoByte, the leader in Connected TV (CTV) advertising, now offers a new service that combines audio advertising with video advertising. A2V, the…
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Personalization and Hyper-Targeting in B2B Marketing Through 2022: A Quick Overview
by editorby editorUnderstanding the psychological behaviors that drive individuals to do what they do has to be at the heart of marketing today. Emotions,…
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Uber Eats Wins at the 2022 Kellogg School Super Bowl Advertising Review
by editorby editorUber Eats is a big winner in strategic ad rankings with their spot featuring Jennifer Coolidge, Trevor Noah, Gwyneth Paltrow and Nick Braun from “Succession,” in the 18th…
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Most businesses, even some of the world’s largest and highly revered brands choose to undergo rebranding initiatives at some point. A rebranding project…
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Sharethrough Launches CTV Dynamic QR Codes to Increase Attention and Effectiveness of Video Ads
by editorby editorSharethrough, one of the top global independent omnichannel ad exchanges, announced today that it is introducing CTV Dynamic QR Codes to allow…